Our Leadership
Swarupa Konidala
CEO
Swarupa Konidala, as CEO, With over 20 years of leadership in the U.S. healthcare industry, Swarupa Konidala brings a unique blend of strategic insight and operational excellence to the intersection of payer-provider services and technology innovation. As CEO, she has consistently delivered transformative solutions that streamline healthcare operations, enhance compliance, and unlock measurable value through software-enabled services.
A trusted partner to healthcare executives across Fortune 500 companies and government programs, Swarupa specializes in Medicare, Medicaid programs, specialty coding, and risk adjustment strategies including HCC and CDI. Her expertise spans the full spectrum of client engagement—from onboarding and implementation to claims configuration and benefits optimization—ensuring seamless transitions and long-term success.
Known for driving strategic growth, Swarupa has led the adoption of cutting-edge technologies including EHR platforms, AI/NLP tools, and SaaS-based automation solutions. These innovations have empowered healthcare organizations to improve accuracy, boost productivity, and maintain audit-readiness in an increasingly complex regulatory landscape.
With a proven ability to scale service portfolios and expand market presence, Swarupa Konidala continues to shape the future of healthcare delivery through visionary leadership, deep industry knowledge, and a relentless commitment to client success.
Phalgun Kumar CS
Director and Venture Capitalist
Phalgun Kumar CS is a Venture Capitalist and Strategic Investor at Novelite RCM. Currently based in the Middle East, he possesses over 18 years of extensive business experience, including a long-standing association with Dubai Petroleum. He is deeply passionate about supporting and investing in innovative startups, with a particular emphasis on the healthcare industry.
Manoj Arattupuzha
Director and IT Professional
Manoj, an experienced IT professional in the US healthcare ecosystem with specialization in Artificial Intelligence, plays a pivotal role in strengthening global delivery by supporting the acquisition of medical coding projects for NovElite.
Edward J. Laverty
Director of Business Development
Edward, Director of Business Development, is a seasoned Physician Assistant with over 30 years of experience across emergency medicine, primary care, orthopedics, and medical education. With a strong background in EMS leadership and community service, Edward brings deep clinical expertise, strategic insight, and a commitment to excellence.
Srikanth Reddy
Vice President, Operations
Srikanth Reddy, Strategic and results-driven Vice President – Operations with 15+ years of progressive experience in Revenue Cycle Management (RCM), Medical Coding, and Healthcare Business Operations. Demonstrated career growth from Medical Coder to executive leadership, showcasing strong expertise in scaling operations, driving revenue optimization, and leading large cross-functional teams.
Proven ability to deliver measurable improvements in operational efficiency, revenue performance, and process excellence. Adept at managing end-to-end RCM lifecycle, client relationships, and high-impact transformation initiatives in fast-paced healthcare environments.